*Samsung’s market share 📉 drops 2.4% despite early launch of S9/S9+, says IDC 😱*

*Samsung’s market share 📉 drops 2.4% despite early launch of S9/S9+, says IDC 😱*

Smartphone market leader Samsung saw its market share fall 2.4% year-on-year in the first quarter of this year, reports IDC, despite launching its flagship S9 and S9+ handsets earlier than usual.

IDC does, however, note that the bulk of S9/S9+ sales will fall into Q2 ...

DC reports that the market as a whole experienced a fall in sales of 2.9% during the same period.

According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 334.3 million units during the first quarter of 2018 (1Q18), resulting in a 2.9% decline when compared to the 344.4 million units shipped in the first quarter of 2017.

It now looks as if consumers are not willing to shell out this kind of money for a new device that brings minimal upgrades over their current device.

The success of Apple's high-priced iPhone X did, however, see the company achieve significantly greater growth in both revenue and profit thanks to a dramatic uplift in average selling price.

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